Kaleido is a pioneer of enterprise blockchain.
The Kaleido platform makes it easy for developers to set up and deploy a blockchain network. This has brought supply chain transparency to many businesses and consortiums.
I was the sole designer at Kaleido from conception to Beta Launch, which was a wild ride! The main goals were to simplify and demystify the process of setting up a blockchain network.
Role: Design Lead
Project Responsibilities
Design for long and short-term product goals
Accommodate the workflows of different blockchain needs
Gather data to inform product decisions
Organize cross-team collaboration
Team Responsibilities
Provide creative direction for freelance brand designers
Advise and participate in the customer research process