Iterable is a modern marketing platform.

As an all-in-one platform, Iterable allows markets to centralize their customer communications. This includes email, SMS, push, and in-app messaging.

At Iterable, I was part of an amazing team of 12 designers. I worked on the campaigns team, helping to modernize the campaign creation experience. I also worked on the content team, designing a strategy for asset management. My favorite part of Iterable was the team collaboration and the customer feedback sessions we ran.

Role: Principal Designer

Project Responsibilities

• Collaborate with Product Managers to define strategy and roadmap

• Design for long and short-term product goals

• Gather data to inform product decisions

• Organize cross-team collaboration

• Schedule and run usability sessions

Team Responsibilities

• Mentor junior designers

• Foster a culture of exploration and design critique